Regulatory notice on generative AI in broker-dealers.
Regulatory Notice 24-09 (June 2024) reminds member firms that existing rules apply to generative AI: supervision (Rule 3110), recordkeeping (Rule 4511 and SEA 17a-4), communications with the public (Rule 2210), and cybersecurity. It is guidance, not a new rule, but it makes clear that AI-generated activity must be supervised and retained like any other.
These controls exist because the platform needs them to run safely. The crosswalk reads their signed evidence against FINRA 24-09. Where there is no evidence, the report says gap.